Development Vision

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The hustle and bustle of vibrant Whyte Avenue attracts residents and visitors to gather and meander, taking in the diverse shops, restaurants, and bars that tie this area together. But on the south side of Whyte large swathes of parking around 106 street front on to the sidewalk, diming the energy of surrounding buildings and creating a barrier to safe and engaging movement down the street. The Wheaton Group with WAM Development Group is looking to reimagine the potential of these sites as a vibrant mixed-use development that will contribute to the unique character of Whyte Avenue and Old Strathcona.

Consisting of four sub-areas, the Southpark development includes commercial development along Whyte Avenue and residential development along 81st Avenue. Commercial retail development will reflect the scale of adjacent developments, providing opportunities for new businesses to join the Whyte Avenue community. Residential development will include townhouses with individual entrances on the bottom floors, with apartments in a tower tucked back from the street. Outside the doors of the new buildings improvements to the streetscapes will enhance the pedestrian experience, engaging the street and providing vibrancy.

At this time a rezoning application is submitted, to unite the four sub-areas under a single Direct Development Control Zone (DC1). The purpose of the DC1 zoning is to provide clarity and consistency of form and detail across all four development areas. The visual impact of the project will contribute to the vibrant surroundings of Old Strathcona, Queen Alexandra, and Whyte Avenue, and will knit these lots back together with the existing urban fabric.

For more information on Southpark, and to provide feedback, please visit us at