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The site is the former home to the Southpark Pontiac Buick GMC dealership on Whyte Avenue; together with Don Wheaton Chevrolet Oldsmobile, located a block down the street, it served as one of the company’s flagship stores.

The auto oriented, weak urban design of the site is reminiscent of a different time in the history of Whyte Avenue, when vehicular access was the focus. As the surrounding properties have redeveloped into vibrant, pedestrian oriented spaces, the site has become a hole in the urban experience and a barrier to connection between the University area to the west and the iconic historical developments further east on Whyte Avenue.

The redevelopment project consists of rezoning four areas to accommodate a range of commercial uses on Whyte Avenue and residential developments on 81 Avenue that provide for an active and inviting pedestrian oriented streetscape.